Bayou City Pipeworks climbs into the top 3 across 6 zip codes.
Houston plumbing shop competing in a brutal market — twelve major plumbers within 5 miles. Site looked dated, GBP was incomplete, citations were missing. Standard playbook: rebuild, fix, push. Lead volume roughly doubled in 5 months. Top 3 in the map pack across 6 zips, #1 in their core zip — not as fast as some shops, but Houston is the toughest market we've worked.
- Trade
- Plumbing · residential
- Service area
- Houston + Sugar Land + Pearland
- Plan
- Local Authority
- Length
- 6 months · ongoing
- Step 1Week 0Audit
Site Lighthouse score 51. GBP missing 3 service categories, hours wrong on 6 directories. NAP inconsistent across 34 directories.
- Step 2Week 2–3Site rebuild
New mobile-first site, sticky call button, service-area pages for 9 zips. Lighthouse: 94. Took an extra week — original brief missed 3 service categories the owner ran.
- Step 3Week 5Citation push
Synced NAP to 71 directories (couldn't get 9 to verify in our window). Fixed 34 inconsistencies, added service categories, corrected hours.
- Step 4Month 4Map pack lift
Crossed into top 3 in 4 zips. Lead volume up ~65%. Cancelled HomeAdvisor and the cheaper of two lead-gen subs.
- Step 5Month 5–6Compounding
Top 3 map pack in 6 zips, #1 in their core zip. 106 organic leads in month 5 vs 44 baseline. Two of their target zips still tough — well-established competitors.
"Tried two agencies before this. Got nowhere. The bundle just shipped the basics correctly — fast site, clean citations, real service-area pages. Took longer than I hoped but it's working."
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