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← All case files · Case file 004 · Missed-call-text-back · Representative engagement
Gulfshore Plumbing Co. Tampa, FL

Gulfshore Plumbing Co.
books the storm emergencies before competitors do.

Tampa plumbing shop competing against six larger companies during hurricane season. Phones ring constantly during a storm — flooded homes, sewage backups, broken water heaters — but most calls go unanswered while crews are already in basements. We deployed text-back system-wide. Storm-call conversion doubled by week three.

Section A · Intake
Trade
Plumbing · res & emergency
Service area
Hillsborough + Pinellas counties
Engagement
Bundle only
Length
4 months · pre-season launch
Section B · Metrics
2.1×
Storm-call conversion
47
More service calls booked / week
$0
Spent on Angi during peak
8s
Avg auto-text response time
92%
Reply rate to first text
1.2 hr
Avg time to dispatched truck
Section C · Engagement timeline
  1. T/01
    Week 0
    Pre-season audit

    Reviewed prior storm-season call logs. 1,400+ calls during peak weeks, 59% unanswered. Estimated $180k in lost service revenue.

  2. T/02
    Week 1
    Site + texting live

    New site with storm-emergency landing page + auto-text. Tested with team across 3 phone lines.

  3. T/03
    Week 2
    First storm test

    Severe weather Friday night → 87 calls in 4 hours. 81 got texts back, 64 replied, 38 trucks dispatched by Monday.

  4. T/04
    Month 2
    Refining the script

    Tweaked auto-text to ask for address + photo of the damage upfront. Cut average phone-tag down to one round.

  5. T/05
    Month 4
    Hurricane peak

    Booked 79 service calls in the highest week. Old peak record was 32. Crew added a second emergency truck to keep up.

Section D · In their words
"Before this, every storm felt like Christmas morning we couldn't get to the presents. Phones ringing nonstop and nobody can pick up. Now the text-back catches them while we're literally bailing out a basement."
JR
Jamal R.
Owner · Gulfshore Plumbing Co. · Tampa
End of file 004

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