Rose City Plumbing stacks text-back with a sewer-line campaign.
Portland plumbing shop wanted both: rescue inbound calls AND mine their book for sewer-line replacement candidates (homes 50+ yrs old in the database). We ran both systems in parallel. Q1 ended +$87k vs the same quarter prior year. Track A (text-back) carried more volume; Track B (sewer-line campaign) carried more revenue per close.
- Trade
- Plumbing · residential
- Service area
- Portland + Beaverton + Vancouver WA
- Plan
- Local Authority
- Length
- 6 months
- Step 1Week 0Two-track plan
Track A: text-back across all lines. Track B: segment ~1,150 customers in homes built before 1975 for sewer-line outreach.
- Step 2Week 2Text-back live
Caught 38 after-hours calls in first week. 14 became booked jobs by Monday. The rest were either spam or out-of-area requests.
- Step 3Week 4Sewer-line campaign
Educational SMS to the 1,150 with root-intrusion angle. 7% requested a camera inspection. Conversion to quote: ~70%.
- Step 4Month 2Closes start
First 6 sewer-line jobs closed. Avg ticket ~$7.9k. Two quotes lost to a competitor on price; we adjusted the script for next round.
- Step 5Month 5Q1 wrap
Combined campaigns + organic = $87k YoY lift. Owner expanded the campaign to the 1975–1990 cohort next quarter.
"Text-back is the floor — catches everyone trying to reach us. The re-activation is the ceiling — it makes the database actually work for us. Best quarter we've ever had."
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