Saguaro Plumbing Co. wakes up its dormant customer book.
Phoenix plumbing shop sitting on roughly 1,800 past customers in their CRM with no marketing back to them. We cleaned up the list (~1,600 reachable after dedup), then ran a re-activation campaign before monsoon season — "summer plumbing tune-up, $89." Booked 64 jobs over three weeks before the owner hit pause to keep crew capacity sane.
- Trade
- Plumbing · residential
- Service area
- Phoenix + Scottsdale + Tempe
- Plan
- Local Authority
- Length
- 4 months · campaign now quarterly
- Step 1Week 0CRM cleanup
Imported 1,800 customer records. Deduped, validated phones, removed opt-outs and bad numbers. Clean list of 1,612 reachable.
- Step 2Week 1Campaign drafted
Two-touch SMS: offer text + reminder 4 days later if no reply. First draft was too formal — rewrote it in the owner's voice before sending.
- Step 3Week 2Send
Sent on a Tuesday morning. 19% replied within 24 hours. Booked 41 jobs by Friday — owner was overwhelmed, paused the second touch by 2 days to catch up.
- Step 4Week 3Follow-up wave
Reminder text to non-responders. Booked another 23 jobs. Cut off at 64 to keep crew sane through July heat.
- Step 5Month 4Quarterly cadence
Set the system to fire seasonal campaigns every 90 days automatically. Q4 campaign (drain check before holidays) booked another 38 jobs.
"I'd been sitting on those customers for years. Felt rude to text them. Turns out a bunch of them were just waiting for someone to remind them."
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