Tarheel Plumbing Co. rebuilds a maintenance book over a quarter.
Charlotte plumbing shop had 920 customers on annual drain & water-heater maintenance plans 3 years ago. Today: 387. Asked us to bring them back. We ran a 3-touch re-activation campaign with a one-tap renewal link. 24% of lapsed customers reactivated over the campaign window.
- Trade
- Plumbing · residential
- Service area
- Charlotte + Concord + Gastonia
- Plan
- Never Miss a Lead
- Length
- 5 months
- Step 1Week 0Plan list pulled
Exported 519 customers whose plans had lapsed in the past 36 months. Validated phone numbers — 27 bounced or marked do-not-contact.
- Step 2Week 1Touch 1 sent
Friendly check-in SMS with one-tap renewal link. 14% replied or renewed within 48 hours.
- Step 3Week 2Touch 2 sent
Reminder + a small incentive ($25 off first drain flush). Another 7% renewed. Some pushback on the pricing — we noted it for next quarter.
- Step 4Week 3Touch 3 sent
Final ask, simpler copy. Picked up another 3%. Owner cut off the campaign there to avoid spam complaints.
- Step 5Month 5Locked in
Recurring revenue stabilized at +$37k/yr. Set the system to re-target plan lapses every quarter automatically.
"Half of these people had just forgotten. Three texts and a $25 incentive brought back $37k a year of revenue. Should have done this two years ago."
See if your shop fits the next file.
Thirty-minute demo. We pull up your Google Business Profile live and tell you straight whether the system would move the needle.