Tideway Plumbing stacks reviews in a saturated market.
Established Long Island plumbing shop in a brutally competitive market — 9 plumbers within 4 miles, most with 200+ reviews. Tideway had 184 reviews after 11 years, growing at maybe 3/month. They asked sporadically, by email, mostly ignored. We turned the auto-text on after every closed job. Six months later: 78 new reviews, rating up to 4.8, and they're climbing the map pack in two of their core zips.
- Trade
- Plumbing · residential
- Service area
- Nassau + Suffolk counties
- Plan
- Local Authority
- Length
- 6 months
- Step 1Week 0Review audit
Pulled 18 months of review data. Found ~5% of customers leaving reviews, mostly via email asks no one read. Email open rate was 14%.
- Step 2Week 1Auto-text live
Every closed job now triggers an SMS within 4 hours: "how'd we do? one tap to leave a Google review." First two weeks: 11 new reviews — more than they'd gotten in the prior month.
- Step 3Month 2Replies on
Our team began replying to every review within 48 hours. Owner liked the personal tone — said one reply went viral with a regular customer.
- Step 4Month 4Map pack lift
Crossed into top 3 for primary keyword in two of their core zips. Their two highest-volume target zips have entrenched competitors with 600+ reviews — slower climb expected.
- Step 5Month 6Sustained
Steady ~13 reviews/month. Owner cancelled a $400/mo paid lead-gen contract once organic call volume picked up.
"We were getting maybe three reviews a month. Now it's a dozen plus. Same number of jobs, just actually asking for the review. Don't know why I waited so long."
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