Wasatch Pipeworks
turns past service tickets into re-pipe contracts.
SLC plumbing shop expanded into whole-home re-pipe last year and was buying $130 leads from home-services marketplaces. Their CRM had 2,100 past customers — every single one a homeowner with a known plumbing history. We ran a targeted re-activation. $165k in re-pipe revenue in 90 days, zero ad spend.
- Plumbing + tankless · residential
- Salt Lake + Davis + Utah counties
- Bundle + AI receptionist
- 6 months
- T/01Week 0Segment the book
Filtered past customers by age of home, prior galvanized-pipe service history, and previous spend. Top 600 became the re-pipe list.
- T/02Week 2First touch
Educational SMS: "your home's plumbing is due for review — want a free re-pipe estimate?" 5.2% replied yes.
- T/03Week 4AI handoff
AI receptionist scheduled the in-home estimates and pre-qualified on home age + plumbing material.
- T/04Month 2First closes
14 contracts signed in week 6. Avg ticket $7.2k.
- T/05Month 3Compounding
9 more closes from referrals of the first batch. Total to date: 23 contracts, $165k revenue.
"Every house we've serviced in the last decade is a re-pipe lead sitting in a database. Once we figured out how to text them, the cost per acquisition dropped to basically zero."
See if your shop fits the next file.
Twenty-minute demo. We'll show you the system live on a fake call to your business and tell you straight whether the bundle would move the needle.